Pine

The goal was to create a mobile banking app with a friendly, approachable vibe that would make users feel comfortable managing their finances.

To achieve this, we introduced a playful cat as the main character, adding personality and warmth to the app experience.

Client:

PINE

Date:

2025

2025

Category:

FINTECH

FINTECH

DIGITAL BANKING

DIGITAL BANKING

FINANCIAL SERVICES

FINANCIAL SERVICES

We developed a flexible brand identity that could be used across the app, marketing campaigns, and social media, giving the bank a consistent and memorable visual presence. The branding included illustrations, color palettes, and typography that supported the friendly, modern tone.

To help the bank connect with users on LinkedIn and other platforms, we designed marketing materials for campaigns and posts, ensuring the visual language stayed cohesive and eye-catching. The result is a mobile banking app that is not only easy to use but also engaging, approachable, and full of character.